Charles Tyrwhitt has enlisted rugby stars Matt Dawson, Jamie Heaslip, Sam Warburton and Gregor Townsend to star in its latest campaign, promoting the brand's new collection, which celebrates the British & Irish Lions upcoming tour of Australia.

The label unveiled the collaboration on Instagram, posting 'Four legendary Lions alumni showing off our new collection. With 25 years’ worth of tours and experience combined, there’s a lot of history here!'.